How to Make More Money with Subscriptions
summary
Argues that subscriptions are the money and gives concrete levers: set prices and tiers, measure Monthly Recurring Revenue (MRR) and churn weekly, and optimize trial‑to‑paid conversion. Recommends multiple paywall variants (intro, feature explainer, contextual upgrade), A/B price changes, avoid lifetime plans, and use analytics — mentions Appfigures for automated tracking and a Superwall dataset of ~7,000 paywalls for examples. Notes Apple Pay Later expanding to subscriptions so yearly options can convert better.
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chapters (18)
- 0:00Start
- 0:50Gofundme Campaign
- 1:36How To Make More Money with Subscriptions
- 6:50The Basics of Subscriptions
- 7:36Optimize the Process
- 7:51What Are You Selling
- 9:02How Do You Know What People Are Going To Pay for
- 10:57How Do You Set the Right Price for Your Subscriptions
- 14:57Anchor Pricing
- 19:51One Paywall
- 21:29Introduce Your Paid Features
- 24:51The Funnel of How You Make Money with an App
- 25:16The Health of Your App
- 25:29Monthly Recurring Revenue
- 25:59Churn
- 28:48Trial Conversion
- 29:17How Do You Optimize the Process
- 34:56Trials versus Freemium
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