Johan Lofstrom
where else to find them
no profile links on file
what they talk about
where they keep going back
- Pocket Gamer Connects London2 editions2018–2020
on a stage with
- Alexander Ekvallonce
- Igor Lautaronce
- Robert Kellyonce
who talks about the same things
- Ben Jeger4 talks
- Felix Braberg3 talks
- Adam Smart8 talks
- Vincent Fevrier3 talks
- Jacki Vause9 talks
- Peggy Anne Salz7 talks
| title | conference | date |
|---|---|---|
| Extract Immense Value from Creative Optimisation | Pocket Gamer Connects London 2020 | 2020-01-20 |
Claims a product called self-optimizing playable ads that run as an SDK integration and auto-tune creative variables in real time. Reported results: a client… | ||
| The history of ad monetisation and how we got here | Pocket Gamer Connects Helsinki 2018 | 2018-09-11 |
Overview of how mobile ad stacks move from fixed waterfall mediation to per-impression auctions with header bidding borrowed from the web, explained with… | ||
| UA & monetisation trends in 2018 | Pocket Gamer Connects London 2018 | 2018-01-22 |
Header bidding claims to lift publisher revenue by about 5–10% while leveling demand and cutting exchange fees; Outfit Seven is actively testing it. Rewarded… | ||
| 5 reasons why you need to embrace interactive ads now | Pocket Gamer Connects London 2018 | 2018-01-22 |
Claims that interactive ads out-earn video and boost retention get backed by numbers and a method: HTML5 playables and interactive video units are built… | ||
| nothing matches | ||