Optimizing SEO for Technical Documentation
summary
Documentation SEO work focuses on concrete changes and measurable outcomes: a homegrown weekly scraper that finds broken and chained redirects, fixing alt text and sitemaps, moving images to the product domain and running backlink outreach. Analytics (Google Analytics) shows a 13% increase in Google entrances over three months; image search contributes about 5% of traffic with ~20% of those converting to signups. Practical tools and specific metrics drive decisions, not vague promises about examples.
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chapters (12)
- 0:00SEO for technical docs
- 6:40Why developers struggle to find technical docs
- 8:27Docs' digital footprint
- 10:15Search engines' content relevance
- 13:07Sitemaps for indexing
- 17:18Fixing broken links
- 20:07Alt text for images
- 21:13Same-domain image hosting
- 22:59Boosting SEO with backlinks to documentation
- 24:42Measuring SEO impact
- 26:28Key takeaways
- 27:52Q&A
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