"Beyond Maps, The Hyperlocal Experience

on YouTube ↗16m

" summary

MapQuest pivots from maps to a nationwide hyperlocal portal launched for every US/Canada city on day one, ingesting local RSS and partner APIs into modular widgets that link out to original publishers. Audience is 40 million monthly uniques and the local page sees 5–15 minute average sessions across searches for 30,000 cities with IPs from 8,000 cities. Built features: interactive map, reviews, classifieds and a Twitter hyperlocal growth feed that shows the fastest engagement increase.

AI-written summary · about

" chapters (7)

1. 0:00Intro
2. 0:22What is Mapquest
3. 0:50The Hyperlocal Experience
4. 4:18Content Challenges
5. 7:10Vertical Property
6. 8:19Data
7. 10:55Interaction

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