Rethinking technology at large enterprises
summary
Large enterprises must stop treating IT as a commodity: best-practice ERP rollouts and offshoring have hollowed out technical capability and removed competitive advantage, so the claim is to rebuild in-house tech talent, fund many small bets ($50–$100k) and accept fast failure. Examples: image recognition running on a phone powers Olay Skin Advisor, trained on a bank of GPUs at Amazon AWS, and yields instant product regimens; P&G also cites Tide ads claiming 10x more cleaning power to show how reframed tech plus startups creates new products that actually work.
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chapters (7)
- 0:00Introduction to change
- 2:26The problem with best practice
- 4:25Evolution of IT in business
- 7:25Strategies for corporate change
- 10:29Failing forward and investing
- 12:36AI in product development
- 15:19Rethinking innovation
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