Structuring Your UXR Team
summary
Grows a UXR team 1 to 30 in less than 5 years at Lyft by moving through seven stages: fulfill expectations, expand scope, hire, evangelize, scale, specialize, and claim authority. Starts as a service model with weekly rolling studies and a junior researcher, runs lean field studies called DTO (drivers in the office), adds a senior full‑stack researcher, builds research operations, launches a UX tracker survey and Listen-and-Learn sprints, secures 30% roadmap time for strategic work — results: embedded researchers, execs requesting research, and measurable product wins.
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chapters (15)
- 0:00Introduction
- 1:26Building UXR teams at startups
- 4:40Lyft’s early challenges
- 7:31Three UXR team models
- 10:23Lyft’s seven growth stages
- 12:50Stage 1: Fulfill expectations
- 14:15Stage 2: Expand impact
- 17:50Stage 3: Hire strategically
- 19:14Stage 4: Evangelize research
- 20:16Stage 5: Grow the team
- 21:42Stage 6: Specialize roles
- 23:29Stage 7: Gain authority
- 25:55Other team structures
- 28:41Five key factors for success
- 32:55Closing and Q&A
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