~/conference

UXRConf Anywhere 2020

date:2020-06-25..2020-06-26
location:-- online --
series:UXRConf Anywhere · one edition
titleauthorlength
Escape Velocity: Finding Our Path in the Next DecadeMolly Stevens14m
Research must reclaim discipline by doing three concrete actions: foreground research as science (explicit methods, experimental design, repeatability), stop…
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Rebranding With ResearchNicky DePaul, Kira Klaas15m
Brex uses non-traditional partnerships between research and brand to drive a full rebrand: third‑party surveys of three groups (employees, current customers…
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Personas Are Dead. Long Live Personas!Amber Westerholm-Smyth, Carolina Pizatto18m
Argues that typical personas are biased and useless and demonstrates a reproducible five-step method that revives them using qualitative coding and…
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You Are Not Your Research ReportBehzod Sirjani13m
Argues that researchers shift from being oracles to teachers by training other teams, then move from producing reports to enabling repeatable activities…
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Levelling Up the Impact of Research Insights with an Internal Marketing PlanPatti Carlson24m
Research teams create written marketing plans with goals, success metrics, target audiences and multi-channel tactics and use them to lift visibility and drive…
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Structuring Your UXR TeamMonal Chokshi35m
Grows a UXR team 1 to 30 in less than 5 years at Lyft by moving through seven stages: fulfill expectations, expand scope, hire, evangelize, scale, specialize…
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Tales From The Other Side: Research and The Exec TableEran Ben-Ari31m
Research that reaches the exec table is specific: build a decision calendar to time 6–8 week research cycles for board-level decisions; map conversations with…
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Understanding and Measuring User Emotions: The Missing Puzzle PieceLara Vujovic32m
Emotion measurement uses concrete signals and tools: skin conductance = arousal (millisecond resolution, Biopac or Empatica/Shimmer wearables), heart rate…
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The Impossibility and Irrelevance of EmpathySekai Farai23m
Argues that empathy often fails in product research because of three concrete gaps: the researcher (lack of diversity, empathetic fitness, and limited…
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TL;DR: Testing CopyJennifer Siedjak33m
Asks whether users read and answers that it depends, backing that with cognitive psychology and UX methods: think‑alouds, worksheets, first‑click tests, card…
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Combating Memory Limitations Through Simultaneous TriangulationColette Kolenda33m
Argues that memory gaps bias interview data and shows a reproducible fix: run simultaneous triangulation by pairing a three‑week diary study of 40 Spotify Free…
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Researching the Command Line InterfaceAtikh Bana29m
Usability testing on the Uplink CLI finds developers repeatedly pasting an API key into the satellite field and expecting a default, so replacing an open text…
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Replicating the Workout Experience for ResearchAndrea Sutyak, Beth Wendt27m
Peloton recreates the studio login problem by staging a scripted 5 minute class so members hit real stressors like sweat, fatigue and panic when they can’t…
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Using Blueprint Fidelity to Focus Teams on Impactful IdeasKira Cassels, Kathryn Brookshier23m
A method called blueprint fidelity uses single-color, architectural mockups with content abstraction and fixed opacity levels to show a portfolio of four…
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The Replication Crisis: Why Researchers Should Care and What We Can Do About ItSarah Wittman19m
Psychology replication projects find weak reproducibility: 15 of 28 studies replicated and large projects often reproduce only about 36–39% of effects…
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A 30-60-90 Day Plan for Making an Impact with Your New or Existing Research PracticeSnigdha Diehl17m
A practical 30-60-90 day plan that starts with 30-60-90 day plan listening tours to map leadership priorities and top three partnership opportunities, then…
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The Ethical Researcher's ChecklistAlba Villamil21m
A practical checklist that centers three protections: user well‑being (identify harms, chart participant vulnerability, example: a usability video exposed HIV…
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What Design Ethnography Can Do For You: Connecting Decision Makers to UsersYoanna Dosouto33m
Argues that short-form ethnography reveals actionable design change: a Pampers China study reframes buyers’ motivations into a Golden Sleep value proposition…
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Banish Your Imposter: Where UX Research Began, Where It's Going, and Why You BelongNoam Segal37m
Claims that psychology underpins UX research with concrete histories: WWII cockpit shape coding changes eliminate flap/landing-gear confusion and crash errors…
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