Setting Up Your Growth Team To Scale
summary
Company scales growth by picking the right leader for the business model (marketplace vs social) and by building small autonomous pods with a data scientist, engineer, designer and TPM that together manage large budgets. Example wins: Lyft links ETA improvement from 7 to 3 minutes to higher conversion and driver retention; teams spend ~half a billion historically and some games reach ~$1M/day on Facebook. Key mechanics: data scientists control spend using automated media-mix models, a single campaign with 20,000 creatives driven by predictive LTV signals and centralized dashboards (Segment, Looker/Tableau).
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chapters (9)
- 0:00Intro
- 0:47A quick anecdote
- 2:18Introduction
- 11:33Growth Tactics
- 14:23Team Structure
- 17:28Centralized UI
- 18:20Marketing Decisions
- 20:10Campaign Structure
- 21:17Summary
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