Preserving Conversion Rates While Scaling Demand
summary
Prezi keeps demand scaling from viral growth—400 million presentations in a crawlable library drawing about a billion visitors a year—while reversing falling conversion rates by rebuilding product and refocusing on business customers. Specific moves: launch Prezi Business, repaint site and raise price as signals, add analytics/collaboration/content controls/security, run 29 versions of marketing for full-stack internationalization, build narrow industry landing pages that drive a reported 6x improvement in conversions. These changes increase usage and revenue.
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