Growing Your Design Practice
summary
Grows a design org from zero to one (first London hire) into a global practice of over 100 by hiring experienced generalists, mapping skills gaps, and prioritizing hires that match articulated purpose and values. Uses concrete tools: job descriptions calibrated to budget, MURAL team charter templates, Bruce Tuckman’s forming–storming–norming–performing model for onboarding, and a community of practice to share playbooks and avoid duplicated work. Treats the practice like a product: experiment, gather feedback, iterate.
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chapters (7)
- 0:00Introduction to growing design
- 3:18Starting a design practice from scratch
- 10:03Attracting the right designers
- 15:42Building a shared team practice
- 21:51Nurturing high-performing teams
- 26:50Scaling beyond the first team
- 30:00Q&A and closing
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