Keynote
summary
Claim: use responsive design for ~95% of cases, because media queries, fluid grids and client-side fixes handle layout and common tasks. Reserve dynamic serving or server-side adaptations when the server must send different content (NPR’s API example, CodePen and Beatport splitting players, Fidelity rearranging tables). Data cited: 91% of customers want access to content, 83% want seamless cross-device experiences. Adaptive approaches add complexity and maintenance and are justified only for narrow, measurable needs.
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chapters (11)
- 0:00Start
- 3:32Responsive Web Design
- 3:51Responsive Design
- 10:00Dynamic Serving
- 10:28Adaptive Design Is Server-Side
- 12:52Responsive Retrofit
- 22:58Targeting Information Based on Context
- 23:57Hearing Aids
- 25:57Scott Lee Ware
- 29:19Adaptive Design
- 29:52The Most Important Criteria for You When You'Re Evaluating the Success of a Brand on Mobile
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