Streamlining Mobile Releases

on YouTube ↗17m

" summary

Automattic’s mobile org runs 3 apps across iOS Android and desktop with a 53‑person team releasing on a biweekly cadence, and the concrete outcomes matter: adoption of git‑flow, a Fastlane‑driven release pipeline, a custom Fastlane plugin for screenshot generation, and an infrastructure team that owns releases. The automation bumps versions, freezes branches, updates localized strings across up to 33 languages, and composes 400 screenshots in less than three minutes, cutting errors and making hotfixes and staged rollouts reliable.

AI-written summary · about

" chapters (8)

1. 0:00Start
2. 0:50Why You Need a Work Bff
3. 3:34Unpredictable Release Schedule
4. 5:21Git Flow
5. 5:44Feature Branches
6. 6:20Hot Fixes
7. 8:14Code Freeze
8. 12:58Community of Testers

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