From Germany’s Largest Amusement Park to a Global Experience Platform
summary
The talk explains how the Mack Group transformed Europa-Park from Germany’s largest amusement park into a global experience platform by combining diversification, new revenue models and in-house brands/content. It covers using technology as an enabler—data and IT architecture, cyber resilience, and real-time orchestration of the guest journey—and gives concrete examples from Europa-Park, MACK Rides, MACK animation and MACK One to show how innovation and data-driven decisions create scalable new businesses.
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chapters (9)
- 0:00Michael Mac's perspective
- 2:07Imitation vs shift
- 3:548 years of Europapark
- 7:32Global brand success
- 7:54Solve problems, not sell
- 10:02Customer as story's hero
- 12:30From touchpoints to experiences
- 14:37The future starts now
- 15:17Q&A
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