Designing for Stigma
summary
Product is a teletherapy app that uses Lookback and surveys to watch real users, a 7-question intake chat to match preferences, and session ratings to surface problems immediately. Launch data shows high drop-off before the free consultation so the product pivots to a subscription mental fitness platform with self-guided programs, psychoeducation videos and assessments; conversion and engagement increase once barriers to live therapy are lowered. Claims include 26 million untreated Americans and $119B annual cost tied to stigma.
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chapters (13)
- 0:00Introduction and background
- 2:53Personal motivation for Level Therapy
- 4:15Researching therapist and patient stigma
- 6:06Impact of stigma on mental health access
- 7:18Design process and early iterations
- 9:01Research methods and user testing
- 11:06Designing for broad user representation
- 12:56Balancing trust and innovation in design
- 13:40Onboarding flow and therapist matching
- 16:09Post-launch insights and challenges
- 17:36Pivoting to a mental fitness platform
- 18:45Redesigned dashboard and features
- 20:32Key takeaways and closing remarks
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