Data Privacy and Pluralistic Ignorance
summary
An online survey experiment with 746 participants uses short vignettes (alarm, cookbook, location) and experimentally manipulates empirical and normative expectations to test whether social norms drive privacy-compromising tech use. Results show both correlational and causal effects: when others are perceived to do and approve of a behavior people are more likely to do it, even while reporting discomfort and lower intentions for more invasive inferences; evidence supports pluralistic ignorance and suggests transparency about practices alone is insufficient.
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chapters (9)
- 0:00Data privacy and social norms
- 1:15What is pluralistic ignorance
- 3:03Privacy tech choices
- 6:16Experiment design
- 8:24Social norms and privacy behavior
- 10:50Private discomfort vs compliance
- 11:54Limitations of awareness solutions
- 12:57Countering pluralistic ignorance
- 13:17Conclusion
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