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Normative and Non-Social Beliefs about Sensor Data: Implications for Collective...

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Qualitative interviews with 30 activity tracker users and 35 voice assistant users present six hypothetical scenarios and find mixed norms: strong privacy taboos for bathroom, in-home, and child-related inferences but a widespread belief that data collection is unavoidable and privacy-protecting choices are seen as paranoid. Participants initially judge scenarios by usefulness yet cannot predict others’ reactions. Suggests platforms could surface how many people opt out or which practices users object to to weaken the stigma and enable collective privacy management.

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  1. 0:00Start
  2. 0:34Data Privacy
  3. 1:23Social Norms
  4. 5:04Differentiating Social Beliefs from Non-Social Beliefs
  5. 9:52Are There Norms for the Collection and Use of Sensor Data
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