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Thomas Gerber Interview

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Salesforce Einstein builds a platform to democratize AI, ingesting CRM data to predict, recommend and automate while wrestling with data processing, automated model search and meta‑ML. Scaling comes from explicit architectural trade‑offs rather than magic: Spark + Scala pipelines simplify distributed transforms, moving off the JVM to native threads or GraalVM can reduce pain, and hyperparameter search creates many expensive iterative jobs so teams cap compute or accept “good enough.” Practical wins include replacing Hadoop/Cascading with Scalding/Spark and using functional APIs to make pipelines auditable and correct.

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