Pocket Gamer Connects Seattle 2023
2023-05-16..2023-05-17
Seattle, United States
[Pocket Gamer Connects Seattle 2019, Pocket Gamer Connects Seattle 2023]
who it's for
monetization leads, liveops managers, user acquisition managers, mobile game developers, web3 game developers, payments engineers, analytics engineers
topics
purchase behavior targeting; AI performance marketing; contextual personalization for liveops; SKAdNetwork 4.0 attribution; hybrid-casual game design; user generated content economies; custodial wallet onboarding; blockchain game economies; real-time fiat payouts; generative creative for ads; behavioral segmentation systems; liveops platform functions
| title | author | length |
|---|---|---|
| Introduction to | DAVE BRADLEY | 13m |
Opening remarks set the event logistics and industry snapshot: PocketGamer started in 2006 and the network now sits inside Enthusiast Gaming with 50 websites… | ||
| Keynote: Scale Your IAPs With Purchase Behavior Targeting Data Insights | Dale Lawrence | 19m |
A payments-processing company offers first-party purchase behavior targeting that sidesteps IDFA and cookies by matching on phone numbers, claiming high match… | ||
| Keynote: AI Trends in Performance Marketing | Phil Shpilberg | 24m |
GameChangersSF integrates Pixis tech as a browser plug‑in with three modules — performance AI, targeting AI, creative AI — running on Facebook, Google, Apple… | ||
| Keynote: Mastering Revenue Growth Using LiveOps & Contextual Personalization | Sunil Thomas, Greg Lin | 17m |
Apple ATT opt-in falls to about 30%, raising acquisition costs, so focus shifts to LTV. Shows a concrete personalization ladder and claims roughly 35% LTV… | ||
| Keynote: Understanding SKAN 4 0 & Its Implications | Mark Menery | 16m |
SKAN 4.0 loosens privacy thresholds with a tiered crowd anonymity system that returns more detail as install counts rise, adds upper and lower source… | ||
| Ride the "Hybrid-Casual" Wave to Enhance User Engagement & Monetization | Kazutomo Niwa, Don Mesa | 18m |
Argues hybrid‑casual boosts retention and LTV versus hyper‑casual by adding progression, gacha/bonus crates and pacing, citing 5.1 billion downloads and $1.4… | ||
| Session: Empowering User Generated Content in Digital Economies | Catherine Porter | 22m |
Tilia is a B2B payments stack spun out of Linden Lab that reduces the $300–$500 payout threshold by handling licensing, KYC and settlement so publishers can… | ||
| Panel: Metaverse Everywhere: Distinguishing the Buzz From the Real Deal. | Jason Robar, Fazri Zubair, David Mullich, Linda Jiang, Andy Howell | 45m |
Panelists trace concrete roots: Lucid Sight launches blockchain work in 2016 and ships MLB and Star Trek Enterprise NFTs while hosting projects like… | ||
| Fireside Chat: The Future of Web3 Gaming | Aneta Mrozek, Michael Lee | 21m |
Company built a blockchain platform called C2X on Terra then pivots after Terra collapses to become Genesis contributor to XPLA/Explode, committing upcoming… | ||
| Session: Unlocking 1 Billion Users With Custodial Wallets | Martin Butt | 19m |
Claims that custodial wallets let games scale toward 1 billion users by removing the wallet wall and onboarding wallets behind the scenes via simple REST APIs… | ||
| Panel: Rules May Apply: What to Expect From Blockchain Gaming | Michael Chang, David Fox, Zak Whaley, Carina Kom, Kiefer Zang | 40m |
Panel argues the bear market forces real products not hype and urges “fun first” game design while layering web3. Teams pick chains for performance (example… | ||
| nothing matches | ||