Keynote: The Difference Between a Crowd and a Community

on YouTube ↗35m

" summary

Description of an approach to online creativity that swaps crowdsourcing for a community-sourced production company, replaces “free culture” with fair compensation, and shifts socializing into structured remix methodology collaboration. Platform workflows use creative challenges, green‑screen footage, and a project development slate; leadership provides final direction. Example: a short film built from 66 pieces from 1,443 contributions, HitRecord evolves into TV (Emmy winner) and pays contributors—reported as paid over $2M—showing the model scales and works.

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" chapters (10)

1. 0:00Start
2. 5:04FREE CULTURE
3. 6:24WINNER
4. 15:38INDIVIDUAL
5. 16:33Big Data?
6. 23:12Challenges
7. 23:28Projects
8. 23:42Development Slate
9. 28:10FIRST STARS
10. 31:24FAIR COMPENSATION

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