Planning For Personalization: Tips for Dev, Design, & IA
summary
Advice for making personalization cheap and practical: build modular/atomic templates, expose readable CSS IDs and a data layer, and enforce taxonomy and content scoring so tools can ingest intent. Use client-side tools for fast experiments and server-side for heavy loads, with examples like Acquia Lift and Google Optimize. Run experiments quickly (one team meets twice weekly and ships weekly; two-week sprints are often too slow). A simple modal test on a newsletter drove a 250% increase in signups.
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chapters (7)
- 0:00Introduction and personal intro
- 4:48What is personalization?
- 13:14Tips for designers
- 24:31Tips for developers
- 33:48Tips for information architects
- 40:14Next steps and tools
- 53:03Q&A and closing
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