Looking Beyond Gamers for Your Steam Release
summary
Steam releases rise 792% and median sales fall ~34% from 32,000 to 21,000 units, moving average new releases from 1/day in 2012 to 10/day now and 75 in a launch week, so relying on Steam alone no longer works. Uses a target market analysis to find Viking enthusiasts, builds a museum‑quality replica sword as a giveaway, runs episodic videos and festival/museum outreach, then drives signups and emails. Results: 3,000+ newsletter signups, 47% open rate, ~70,000 video views and 60% of Yes Greenlight votes attributed to the campaign.
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chapters (9)
- 0:00Start
- 8:44The Target Market Analysis
- 9:15Target Market Analysis
- 9:43Target Markets
- 10:54Reach Viking Enthusiasts
- 12:18What Do Viking Enthusiasts Find Compelling about the Frost Urn
- 21:19Small Press Outreach
- 21:30Results
- 23:27Final Thoughts
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