Paralinguistic recommendations for affective word clouds
summary
Paper induces font-affect scores for eight affects using the O'Donovan font ratings and Bartram color palettes, runs three Amazon Mechanical Turk studies with 40 participants, 50 tasks each, and finds statistically significant preference for congruent choices. Colors drive calm, negative and playful; fonts drive serious, trustworthy and disturbing. The team implements a working prototype that, given a chosen affect, recommends congruent fonts and palettes and demonstrates improved perceived affect in example word clouds.
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