Escaping the 'Spam' Folder: How to Boost Newsletter CTR
summary
How to increase email newsletter CTR to avoid mail providers classifying messages as spam by improving engagement without harming overall site activity. Covers what user data to collect and how to store it, and practical approaches to raise click-through rates for active mailing projects.
AI-written summary · about
chapters (8)
- 0:00Introduction
- 5:02Why emails go to spam
- 12:33Low CTR problem
- 18:14Early solutions
- 21:24Finding real causes
- 24:35Analysis-based solution
- 30:10Solution philosophy
- 31:15Q&A
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