Creating Passionate Citizens
summary
Argues that passion comes from making people better at something — not better products — so design to create a killer user and deliver higher resolution experiences. Shows concrete wins: $4.99 Star Walk turns casual stargazers into activists, a Howard Dean how‑to page lets a 14‑year‑old make a viral video with hundreds of thousands of views, Bryan, Texas turns a 3,000‑resident water report into calendars and posters that spark comment, and a 61%‑complete Lolcat Bible (129,000 Google hits) proves low‑budget Trojan horses work.
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chapters (11)
- 0:00The problem with passion
- 1:03Defining true passion
- 2:17The 'kicking ass' element
- 3:19Passion and resolution
- 4:28Make a better user, not X
- 5:31Identifying passionate pursuits
- 6:21Leveraging existing passions
- 8:29Contextualizing passion
- 9:49Creative engagement
- 11:10High-impact, low-budget ideas
- 12:33Increasing world resolution
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