Zone To Win
summary
Introduces Zone management: four zones — performance Zone, productivity Zone, incubation Zone and a temporary transformation Zone — and argues a successful transformation requires CEO command, total executive alignment, bonuses tied to the outcome, and patience for a multi‑year J‑curve. Uses Salesforce and Microsoft (Azure, Office 365) as working examples, recommends targeting 10% or more of corporate revenue before re‑integrating the new business.
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chapters (12)
- 0:00Intro
- 2:35Disruptive Innovation
- 10:00Catching the Next Wave
- 11:42Three Horizons
- 14:40J Curve
- 18:51Innovation
- 22:38Conflicts
- 29:33Budgeting
- 32:24Zone Offense
- 38:30Microsoft
- 45:28Failure
- 49:15Failure Mode
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