Monetization Masterclass

on YouTube ↗16m

" summary

A hands-on masterclass on free-to-play monetization covering modern best practices across platforms, led by Elena Bugakova (co-founder of arpu.guru). The session uses a battle format: presenting real cases from her practice, asking attendees questions, and jointly analyzing participants’ answers and their own monetization cases.

AI-written summary · about

" chapters (10)

1. 0:00Monetizing free-to-play games
2. 1:08Emotions in monetization
3. 4:21Traits of successful F2P games
4. 5:23Instant gratification
5. 6:31Gacha mechanics
6. 7:58Fair item sales
7. 9:01Curiosity as trigger
8. 10:48Auction experiment
9. 14:46Loss aversion in progress
10. 15:27Sharing and gifting

" related talks

• 55m10 Ad Monetisation Life HacksOleh Shliamovych · Games Gathering 2021
• 27mCross-promotion vs Ad Monetisation: Tips and Case StudiesDmitriy Sigov · Games Gathering 2021
• 18mGame Monetization: How We Got Here and Where to GoJohnny Liu · Game Devs of Color Expo 2023
• 49mMonetisation Design - A Story of Love and RetentionOscar Clark · Pocket Gamer Connects Jordan 2019
• 45mDesigning games for maximum monetisationTed Verani, Tayber Voyer, Patrick McGrath, Chris Archer · Pocket Gamer Connects Seattle 2019
• 37mHypercasual monetisation versus long-term retention monetisationChristopher Kassulke, Guy Singh, Jules Minvielle, Ian Verchere, Kim Bolsoni · Pocket Gamer Connects London 2019
• 35mSubscriptions, IAP & Ads - The Trinity of Hybrid F2P MonetisationTeis Anker Mikkelsen · Pocket Gamer Connects Digital #2
• 22mWhy do they buy? Key player motivations for monetisationDave Rohrl · Pocket Gamer Connects Seattle 2019