Instant Apps + Deep Linking 101
summary
Branch demonstrates a practical Instant App deep-linking flow using the Branch SDK and deep views as a web fallback, claiming to pass full link context via a show install prompt and probabilistic matching so instant-app → installed-app opens render the same content. Branch reports 2 billion links/month, notes a 90% drop off when links land directly in the Play Store, and cites Ticketmaster/Vimeo integrations. Integration takes ~15–30 minutes, Instant Apps cap at 4 megabytes, and Play Store caching plus Android 7/8 routing are common gotchas.
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chapters (5)
- 0:00Introduction to Instant Apps
- 1:29Deep Linking on Android
- 13:55Instant Apps Integration
- 27:18Lessons from Instant Apps
- 31:07Q&A and Summary








