Instant Apps + Deep Linking 101

on YouTube ↗28m

" summary

Branch claims Branch links can carry JSON payloads through installs and deliver them instantly to installed apps (the team says payloads return in zero milliseconds and the feature is rolled out to 100% of users). Branch serves >2 billion deep links monthly across ~20,000 apps and supports Android App Links, URI schemes, and instant apps on Android 7/8. Deep Views cut install-drop from ~90% to ~40–50%. Integration uses the Branch SDK (function showInstallPrompt) and powers Ticketmaster’s 2‑second buy flow.

AI-written summary · about

" chapters (11)

1. 0:00Introduction and background
2. 3:30What is Branch Metrics
3. 9:03Deep linking standards on Android
4. 11:11Instant Apps overview
5. 13:59Deep Views and user experience
6. 15:02Instant Deep Links
7. 17:53Benefits of Instant Apps
8. 20:20Tracking and analytics
9. 21:44How Branch integrates Instant Apps
10. 24:10Challenges with Instant Apps
11. 27:18Q&A and integration challenge

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