VR Strikes Pose

on YouTube ↗19m

" summary

Company pivots from fashion retouch to immersive work and claims the first branded Google Cardboard experience for Ted Baker — built in two weeks, shot on a motorbike, with a treasure‑hunt game and a £1,000 prize. Deliverables include Samsung/Rihanna 360 episodic mobile rooms (stop‑frame stills stitched into 360; 4 million views), a browser and headset shoppable VR demo for George at Asda, an eBay VR department store using eye‑tracking Site Search, and a Glenfiddich distillery tour that doubles packaging as cardboard headsets.

AI-written summary · about

" chapters (7)

1. 0:00Introduction
2. 3:54Ted Baker VR experience
3. 8:09Anti Diary campaign
4. 12:30VR in fashion
5. 15:21Presence and shoppable VR
6. 16:48Glenfiddich VR tour
7. 18:36Q&A

" related talks

• 33mVR Production in HollywoodBen Grossman, Sol Rogers, Eunice Shin · Vision VR/AR Summit 2017
• 43mWhat You Need To Know About Using Virtual Reality in EventsBen Unsworth · FITC Spotlight VR 2015
• 25mVR storytellingDavid Eun, Marc Mathieu, Steven Bertoni, Jacques Methe · Collision 2016
• 45mThe rise and fall and rise of Virtual RealityAdriaan Rijkens · Codemotion Amsterdam 2016
• 50mExploring VRTom Emrich · FITC Spotlight VR 2015
• 16mHow Business Can (and will) Transform Through VRGary Radburn · AWE USA 2017
• 14mClosing Keynote: Cardboard Google I/O 2014Damien Henry · DevFest Paris 2015
• 43mVirtual Reality; Past, Present and FutureAvinash Changa · Codemotion Amsterdam 2016