Trends In Media
summary
Argument that advertising largely copies old formats rather than reimagining them and that small technical shifts mask bigger possibilities. Examples: pre-rolls are just TV ads online; electricity analogy shows veneer versus full redesign; seven themes: the pervasive web, screens everywhere, ever more intimate mobile screens, media added not replaced, proactive apps and bots like Dark Sky Cortana Siri Alexa Google Now, and commerce embedded in ads with Dash buttons and Touch ID. Observed moment: on a train of 55 people 54 stare at phones. Key claim purchase funnel reduced to a single decision.
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