Why I stopped saying “non-technical.”
summary
Argues that calling people non-technical is not neutral but divisive and self‑fulfilling, erasing roles and blocking collaboration; shows how labeling hides distinct stakeholders — marketing, finance, leadership — and how reframing to shine a spotlight on specific perspectives reveals concrete needs and opportunities. Gives a personal example of moving into management and marketing, reports it broadened skills and teams, and says the result is a vibrant community and clearer, more productive work.
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