Yea, But...
summary
Claim: resistance comes from habit not logic and the way to win is relationships and tiny experiments. Go talk to people, uncover pain points, pick one fix that costs little to no money, implement that small win and measure if it reduces pain. Repeat until a groundswell forms, then scale the change. The talk gives a clear playbook: conversations, targeted fixes, and incremental validation rather than grand proclamations.
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