Lightning Talk from Pete Cheslock
summary
A LinkedIn anecdote about a late candidate who was smoking meat becomes a measurable social experiment: Slack edits and a double‑spaced post go viral, crossposted to an Instagram meme page and picked up by ChaosSearch. Tracking shows 350,000 views, a reported 71,000% increase on a company LinkedIn page, and clicks to a blog that reach 1.2 million views with hundreds of comments. Tools are LinkedIn, Instagram, Slack, ChaosSearch and a bit.ly; the post demonstrably drives traffic and conversation.
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