Capability Diamond
summary
Adidas uses the Capability Diamond to map and choose where to invest or divest, turning hundreds of microservices into ~20–25 package capabilities so teams can assess complexity early and compose experiences without heavy architectural deep dives. They run 4,000 releases a year with ~90% success, support 63 markets and 13k SKUs, absorb brief hype spikes of up to a thousand‑times Amazon traffic, and stitch payments, inventory and personalization microservices into composable experiences. Generative AI is used for design inspiration and scalable personalized content generation.
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chapters (14)
- 0:00Introduction
- 2:15Digital transformation challenges
- 4:03Scaling e-commerce
- 6:30Engineering strategy
- 8:38Cultural shift and pandemic
- 10:20Data-driven decisions
- 11:23Post-pandemic restructuring
- 12:50Capability strategy
- 14:34Technology for competitive edge
- 15:18Defining tech capabilities
- 17:02Capability diamonds and microservices
- 19:49Benefits of capability architecture
- 20:52Generative AI innovations
- 22:58Q&A
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