The Science Behind Product Design
summary
Claims that peripheral vision is processed faster than central vision with ~7 million cones versus ~125 million rods and a 2009 clown study; object recognition uses 36 geons (Biederman); readability data—Reader's Digest ~65, Time ~52, Harvard Law Review ~30s—and line length research favors 100 characters per line for speed though users prefer 45–72; progressive disclosure needs solid information architecture; dopamine’s wanting system explains endless info-seeking; examples include Google fixing the burger icon after social backlash.
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chapters (11)
- 0:00The Science behind Product Design
- 5:35People identify objects by recognizing patterns.
- 8:29People scon screens based on post experiences.
- 10:45Reading and Comprehension are completely different concepts
- 13:18People read foster with a longer line length, but they prefer a shorter length
- 15:10People have to use bits of information to move concepts from working memory into long term memory
- 20:21People process information better in bite sized chunks.
- 21:45People are inherently lazy.
- 23:48Dopamine makes people addicted to seeking information
- 25:58People expect online interactions to follow social norms.
- 27:30Anybody remember
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