Iterative Triggers - Developing First Sight and Second Thoughts
summary
Argues that iteration depends on which feedback drives it: a three‑plus‑one taxonomy — internal trigger, context trigger, external trigger and an orbital trigger — with concrete tactics (usability tests, contextual inquiry, interviews, ethnography) and stakeholder involvement as the tool to force alignment. Shows a heuristic review that nets a ~$1M annual uplift, advises getting user contact “twice” (accept once if needed), and recommends making stakeholders observers of tests so decisions reflect first sight data and deliberate second thoughts rather than habit or politics.
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chapters (9)
- 0:00Welcome
- 6:03Iterative triggers defined
- 12:49Three core triggers
- 18:06Fourth orbital trigger
- 23:22First sight vs second sight
- 27:18Second thoughts in design
- 34:01Feedback vs stakeholder influence
- 36:47Engaging with the population served regularly
- 41:38Q&A
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