Why Designers & Developers Need a Common Language
summary
Companies report 50% of missed deadlines come from unclear direction (GitLab), so the solution is concrete: create a shared vocabulary, a product map as a bird’s‑eye source of truth, and locked clickable prototype versions to prevent designs changing mid‑build. Show the numbers: design time up 30% to save ~63% of dev time, $1 on UX yields ~$100 return, and designer:developer ratios shift from 1:270 to about 1:7. Use Sketch, Abstract for design versioning, and a Lean Canvas to align business goals.
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chapters (16)
- 0:00Introduction and welcome
- 1:26The problem with requirements docs
- 7:44Why visual requirements help
- 10:56Industry trends and benefits
- 11:39Designers and developers speak different languages
- 13:06Establish a common language
- 14:54Introducing the product map
- 16:20Prepare for collaboration
- 17:46Redefine your process
- 18:31Invest in clickable prototypes
- 19:18Common practices and tools
- 20:01Version control for designs
- 21:05Equal representation matters
- 22:53Focus on the business goal
- 23:59Encourage collaboration and growth
- 24:21Summary and Q&A
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