Crossing the Chasm
summary
Adobe photography team recounts a cloud photo library launched too early (before reliable mobile cameras, broadband and subscriptions) that fails and is retired after a year, but retires gracefully with a free utility preserved user files and no deletions so customers and partners return for later services. A later product five to six years in tests badly with new mobile-era users, forcing a self-disruption choice; marketing investments (not new code) produce the largest revenue spikes, showing product and marketing must converge.
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chapters (8)
- 0:00Introduction and background
- 2:58From blue sky to market fit
- 5:12Product development and market competition
- 8:46Graceful product exit strategies
- 11:22Focus and avoiding distractions
- 13:59Product-market fit and marketing
- 16:08Paranoia and self-disruption
- 18:45Graceful exits and relationships
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