~/conference

code.talks commerce 2019

date:2019-04-09..2019-04-10
location:Hamburg, Germany
series:code.talks commerce · 2 editions
editions:[code.talks commerce 2018, code.talks commerce 2019]
titleauthorlength
Welcome speechMarten Westphal, Alexander Graf29m
Opening overview lists every conference track overview, program slot times, and extra features like on-site food, drinks and an evening party; names shown…
Organiser in English
Sticky API: Connect Bricks and enter a global IT-ecosystemDenis Turkov40m
Argues that a production API must be built as modular services with automated tooling: Spryker uses JSON:API but allows multiple formats, a separated API…
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Vorsprung durch Services - Differentiation via a headless commerce APIYves Schleich32m
The talk explains why retailers can no longer compete on product assortment or lowest price alone and must instead differentiate through customer journeys and…
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What it takes to become a great developer!Christian Zacharias33m
Claims that greatness comes from specific skills not languages and that maintainability drives value, backed by a cited split: 75% adaptive/perfective vs 21%…
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Hands-On ModSecurity and LoggingPhilipp Krenn35m
A live demo shows a deliberately vulnerable PHP shop that is exploited with sqlmap to add fake employees, logs full SQL queries to a file, and centralizes…
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Versioning in a Microservice ArchitectureStephan Schulze35m
Real-world system at an e‑commerce operator implements a build-time dependency graph created from code annotations and Docker builds, tracks versions as a…
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5 Levels of Automated Testing of an E-commerce ProjectPetr Heinz37m
Five concrete testing layers for an e-commerce stack: fast unit tests that run 1,000+ tests in 4s against the shops framework, functional tests that boot…
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Situationalization: Using situational data to optimize online shopsRalph Hünermann44m
Claim: use situational data (device, referrer, weekday, time, location, weather, cookie state) to rank products for unknown users via real-time clustering over…
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Software Quality === HealthRoland Golla52m
The talk links software quality and developer health, arguing that automated testing and sustainable development practices improve employee wellbeing, reduce…
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Developer Portal for the App Store of IoTPeter Kiss31m
Conrad Connect runs an App‑Store style service marketplace where developers publish actions — Node/JS backends with HTML/CSS frontends — that can read and…
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Are you human or a damn bot?Samy Makki49m
About half of web traffic is non‑human and e‑commerce sites see both harmless crawlers and profit‑driven fraud bots; logs show 4 million vs 300k (human vs…
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Mastering Traffic Spikes with AWSAndreas Ulm28m
How to prepare and operate e-commerce sites on AWS for traffic spikes (e.g., TV appearances or product launches), covering caching strategies (central vs…
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Our way to a state-of-the-art tech organizationAtul Bhardwaj35m
MediaMarktSaturn reorganizes 95–100 business-led product teams, hires ~205 engineers and 65 agile coaches, and runs a nine‑week bootcamp to train 120+ staff…
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On-premise, Cloud, Headless - A comparison of different e-commerce systems.Ulrike Mueller28m
Compares three archetypes and argues that vertical integration (SaaS) delivers tuned CDNs and databases for better performance and lower ops, while licensed…
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Debugging AIDr. Christian Betz43m
Claims that debugging ML is unlike traditional software: models hide failures, non‑stationary retraining multiplies failure states, and you cannot unit‑test…
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Building smarter solutions with Machine Learning, from magic to realityLaurent Picard57m
Shows concrete Google Cloud tools and live results: Vision, Video Intelligence, Natural Language, Speech-to-Text and WaveNet TTS, plus AutoML Vision that…
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5G's Impact on CommerceKelly Goetsch36m
Claims rapid 5G rollout delivers 10 gigabits per second for fixed devices and below one millisecond latency, but requires dense urban towers every few blocks…
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Hypothesis - Driven Development in actionSimon Baumer30m
Builds a lightweight experiment: add a checkbox to sell author images, gate it with feature flags and deploy from trunk, track a backend event and measure…
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How to Build and Monitor a Fast and Reliable Search ApplicationTobias Kässmann, Jonas Leine37m
Mondia’s search backend powers streaming and DTO services for millions of users (customers include o2 and Vodafone in Germany); the team implemented streaming…
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The Future Doesn't Arrive – It's Made. By Us.Pierluigi Meloni46m
The talk surveys how technological change (global platforms, AI) shifts industrial revolutions from discrete, versionable epochs into continuous evolution…
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Transforming a PHP Team into PWA SuperheroesFabian Schmengler36m
A Magento agency shifts a PHP team to deliver PWAs by incrementally replacing frontend pieces, starting with a React product configurator that handles complex…
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Trust Is Key for Customer InteractionRaymonde Sawal, Yosra Labidi42m
This talk explains why e-commerce companies must build trust early by aligning marketing and sales to drive customer interaction and brand formation. It…
Talk in German
How we built a delightful offline-first order platform for our B2B partnersTill Hess, Philipp Brumm31m
Built an offline-first B2B order platform that caches the entire product dataset in the browser so sales reps can take orders without connectivity, validate…
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Prepare for warp speed – How to establish a scalable IT organizationSteffen Heilmann49m
Describes how a company prepared IT to scale while launching a new brand and large TV marketing, by introducing Scrum and more formal processes to handle…
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Clean Code - Benefits of RefactoringRoland Golla43m
The talk explains how to improve software quality in an existing project by applying Clean Code practices, focusing on code standards, conventions, and regular…
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api-platformStefan Adolf39m
Rapidly builds a production-grade REST and GraphQL API for IoT smart shelves by annotating Doctrine entities and adding one composer dependency to enable…
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Does My Shop Need to Be in the Cloud?Thomas Lohner36m
The talk evaluates cloud hosting for online shops by testing cloud providers’ marketing claims against practical effects on e-commerce. It names cloud-native…
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When scalability becomes more than a buzzword, or how to saddle a unicornMarten Westphal33m
Company story: builds a service-oriented platform from scratch, migrates entire infrastructure to AWS migration in ~6 months, and scales to 200 million…
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MVP, Innovation, Customer Centricity, Disruption, Agility...Boris Lokschin, Ulrike Müller, Johannes Altmann, Eileen Vollrath53m
Practical advice on making modern product and project approaches work in real organizations: the presenters compare commonly touted concepts (MVP, innovation…
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Taming Complexity through AutomationMarco Podien32m
Argues that reducing accidental complexity requires tooling that actually scaffolds, enforces and runs code, not platitudes: shows a containerised Spryker…
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Serverless Commerce: Higher, Stronger, FaaSter!Christoph Neijenhuis34m
Serverless commerce uses FaaS plus cloud-native APIs to replace servers with pay-per-use services and align provider/customer incentives, with cloud events for…
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Staying Flexible with a Platform-Agnostic StorefrontAlexander Nickel33m
The talk explains building a platform-agnostic PWA storefront using Angular to decouple the frontend from backend ecommerce platforms (specifically enabling a…
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450 Days Remote Only – the Frontastic Experience ReportHenning Emmrich44m
Henning Emmrich explains Frontastic’s 450-day experiment operating as a fully remote engineering organization, describing why they rejected a central startup…
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Shop Owner Panel: Nice Idea, But How Do You Do It in Practice?Roman Zenner, Martin Möllmann, David Beuchert, Ingo Mommertz, Steffen Heilmann47m
CTO- and IT-lead panel on practical shop operation challenges: team organization, choosing technologies, testing and rolling out new features, performing…
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Challenges and Lessons in InternationalizationFerry Hötzel28m
Ferry Hötzel describes practical challenges and lessons from guiding two companies through internationalization. He outlines how internationalization…
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Self Contained Systems: The Good, the Bad & the UglySimon Härer, Johannes von Krane44m
Self Contained Systems (SCS) macro-architecture used in large e‑commerce platforms is examined, focusing on its technical benefits like shared‑nothing and…
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Connecting the dots: observability in large e-commerce environmentsJohn Bodenstein39m
A real-world observability path: a real-time CDN logs pipeline (Akamai → processing) groups requests into pages and calculates error rates so teams see which…
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Flamingo - Inspiring Commerce Frontend made in GoDaniel Pötzinger38m
Flamingo is an open‑source Go microframework (MIT) that the team publishes two days before the conference and already runs in five teams internally; it…
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Evolving E-Commerce with Go and FlamingoBastian Ike30m
AOE replaces PHP frontends with a Go-based stack, develops the Flamingo framework for microservice-oriented HTML rendering, and runs it in production for over…
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The art of building a frameworkStefan Nieuwenhuis33m
Ecommerce platform runs 60 autonomous teams using React, Angular(JS/2+) and Vue, causing inconsistent UIs; team builds a framework‑independent design system of…
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Software Development Over TimeFlorian Schoch37m
Florian Schoch describes 19 years of software development at idealo, focusing on how evolving technologies and changing requirements shaped long-term decisions…
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Serverless with OpenFaaS - Live ExampleLars Rieche38m
Live demonstration of an OpenFaaS installation that builds and deploys a real feature: containerized functions that run Node.js, Go, C#, or binaries like…
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Scaling with PWASolomon Ayoola45m
Progressive Web Apps cut load times with concrete results: 53% of users abandon sites over 3s, and small speed gains raise conversions (one cited 27% lift; 2%…
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How cinema and coding are alike?Rodolfo Dias20m
A shared component library called Luna UI is built with React + StyledComponents to stop repeating the same UI code across four apps, where developers were…
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Asynchronous PHPFlorian Engelhardt32m
Shows how to reduce PHP app latency by using asynchronous architecture with ReactPHP and RabbitMQ to avoid blocking waits for databases, SMTP/HTTP services…
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Testing on Production, deep backend editionMykola Gurov41m
by Mykola Gurov Why do we test on production? Why not avoid this risk at any cost? Thorough testing before merging to master is great, but it doesn’t cover…
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The search for App-iness: building the future with Progressive Web AppsJamie Maria Schouren43m
Progressive Web Apps are concrete: they require service workers, web app manifest and HTTPS, use a service-worker cache proxy to deliver offline‑first, instant…
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How "Penis-Pull-Requesting" affects Teams & ProductsAndre Biel37m
Claims that ego-driven pull requests — coined Penis-Pull-Requesting — regularly stall shipping: a simple "show the magic price" feature (backend and CMS…
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What Do You Get When Powerpoint and Excel Have a Baby?Nils Breitmann38m
Nils Breitmann explains using no-code and low-code platforms for digital commerce, comparing them to a hybrid of PowerPoint and Excel. He covers theory plus…
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When colour theory meets technologyKrystal Campioni19m
Claims a repeatable pipeline that turns one chosen hue into accessible palettes by combining Vue.js UI, Sass adjust-hue loops, CSS variables and the NPM color…
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How to help BI & AI people as a software engineer?Martin Loetzsch28m
Recommends specific fixes: grant query access via a read replica or nightly DB dumps, secure with VPN/SSH/IP restrictions, and stop sharing CSVs; provide a…
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Back for the Future: How Does a Traditional Retailer Transform?Frank Leue33m
Frank Leue explains how a traditional retailer modernized a self-built on-premises shop by adopting a Cloud Native strategy and selective microservice…
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Free the Functions - Open Source ServerlessEwan Slater33m
Argues serverless boosts developer productivity and saves cost, then shows FN Project: an open source, portable serverless platform that packages each function…
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Code kills planet earthJan-Timon Henne43m
Claims that data centers consume ~10% of global energy and could reach ~20% within six years, with Facebook alone matching the annual energy of 35 countries…
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The Choice of Shop System Is IrrelevantLars Jankowfsky, Boris Lokschin, Pierluigi Meloni, Nils Breitmann, Christian Zacharias52m
Panelists from Intershop, OXID, Spryker and Shopify debate whether shop system choice matters for eCommerce success, arguing that know‑how, team, engineers and…
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The Not Always Glamorous But Seldomly Boring Journey of Digital TransformationVahid Gharavi25m
Four years into METRO's transformation the claim is clear: rigid tech dogma slows outcomes, so the organization loosens rules and focuses on outcomes. A custom…
Talk in English on
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