Escaping the Build Trap
summary
Argues that teams fall into a “build trap” by shipping features without validating value and shows a repeatable fix: start with a strategy, run user research, and experiment. Uses Google Analytics, Qualaroo-style on-exit surveys, A/B tests and Toyota Kata–inspired prodata cycles. Concrete numbers: dashboard launch gets ~100 daily logins then drops to zero; exit survey yields 2,500 responses in a week and 10,000 in a month, 33% report “can’t find the menu.” Changing navigation skyrockets conversion, helps hit acquisition targets and leads to a successful exit.
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chapters (7)
- 0:00Introduction
- 6:54Build trap in product dev
- 11:30What product management means
- 17:27Strategy as decision framework
- 25:52Right processes to escape
- 33:35Measuring beyond features
- 37:47Steps to improve collaboration
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