~/talk

Structured data for developers

Talkat Chrome Dev Summit 2020 · 2020-12-09..12-10· [web-platform, javascript]
slides:none on file

Structured data is a necessary step to make pages eligible for Google rich results but not a guarantee; Google recommends JSON-LD and accepts client-side injection though server-side rendering is more reliable. Example implementation creates a script tag filled from an API response and injects it into the document; Google Tag Manager can also inject templates. Test with the Rich Results Test (paste or URL shows rendered HTML and requirement checks) and monitor types and errors in Google Search Console.

AI-written summary · about

  1. 0:00Intro
  2. 0:13What is structured data
  3. 2:10How to use structured data
  4. 3:26Testing
  5. 4:37Summary
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