Internationalization and Structured Data for Search

on YouTube ↗24m

" summary

Explains that Google prefers JSON-LD recommended and the schema.org vocabulary for structured data, shows concrete search features that rely on markup (rich recipe cards with images, cook time and 229 calories, Google for Jobs in the US requiring exact address and location filtering), and lists debugging tools—Structured Data Testing Tool and Search Console reports—and deployment rules: use hreflang (sitemap or head links), avoid cookie-based redirects, and ensure translated pages contain real translated text.

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" chapters (18)

1. 0:00Introduction
2. 0:30Agenda
3. 1:12Google Search
4. 1:55Structured Data
5. 2:48Structured Data for Search
6. 5:25Transport Layers
7. 5:56JSONLD
8. 6:52Schemaorg
9. 7:07Schemaorg Vocabulary
10. 7:41Google Guidelines
11. 10:13Data Highlighter
12. 11:56Structured Data Testing
13. 13:00Types of Errors
14. 13:50Structured Data Feature
15. 14:53Multiple Languages
16. 16:44How to use hreflang
17. 17:52Common mistakes
18. 21:47Conclusion

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