~/talk

It's NOT Magic! SEO for Developers

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Google holds about 90% market share so optimize for it, not myths. Crawlers first fetch server HTML then run JavaScript days or weeks later so server-side rendering speeds indexing. Use robots.txt to block or point to sitemaps and supply a sitemap for large sites (think 10,000 product pages). Add canonical tags and meta-robots to manage duplicates, implement JSON-LD structured data for rich results, and monitor clicks, impressions and indexing with Search Console.

AI-written summary · about

  1. 0:00Start
  2. 1:40Who cares?
  3. 3:39Crawlers
  4. 4:33st Pass: Server Rendered
  5. 5:06Second Pass: With Javascript
  6. 5:22Server rendered pages = better SEO
  7. 5:47The Indexing Algorithm is the Secret Sauce
  8. 8:58Large sites need sitemaps
  9. 13:251. Page Content
  10. 13:47Links to the Page
  11. 14:21Domain Authority
  12. 14:49Performance
  13. 15:51Critical Page Components
  14. 19:31Structured Data
  15. 20:57Social Sharing Enhancements
  16. 24:33Google Search Console
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