Zaha Hadid Architects’ UE4-Powered Configurators
summary
Zaha Hadid Architects builds a web-based Unreal Engine configurator (Beyabu Residential Configurator) that uses real-time ray tracing and pixel streaming so buyers can reposition units, change envelopes and interiors, and choose from 2,200 configurations on a Caribbean project. Pipeline combines Rhino/Twinmotion content, fabrication-ready geometry, FSC timber and off-site prefabrication, and version-controlled optimization. Result: higher conversion of previously uncommitted demand into direct sales, with plans for multiplayer bidding and live decision capture.
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chapters (6)
- 0:00Introduction to platform
- 1:02Industry challenges and tools
- 2:08The residential configurator
- 3:01Social and sustainable design
- 3:46Technical and gameplay challenges
- 4:44Results and future outlook
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