EA built self-service tool Slackbot to provide better user insights
summary
Electronic Arts replaces an 11‑day sales lag and slow dashboards by migrating to Snowflake and building a Slackbot backed by Amazon Lex, Lambda and Python that queries the same reporting tables; prototype completes in weeks, full migration over months, query times drop from ~45–50s to milliseconds and refresh windows from 6–7 hours to 15–20 minutes, enabling natural‑language questions with milliseconds responses, Snowflake + Lambda + Lex, and role‑based security that works in direct Slack conversations.
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chapters (9)
- 0:00Introduction
- 1:37How EA got started
- 4:45Oracle RAC
- 10:54Enterprise Data Platform
- 12:28Future State Architecture
- 14:50How the story started
- 17:58Why Slack
- 20:40Slack Integration
- 32:14Comments
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