Augmented Reality at Scale

on YouTube ↗08m

" summary

ModiFace demonstrates live facial AR that runs natively on phones and in stores, claims near-photoreal makeup, hair and skin simulation, and reports measurable lifts in time-on-site and conversion when try-on is available. Technology includes real-time 3D face and hair tracking, iris and lighting estimation, foundation shade and acne detection, and a product–user graph that maps trials to purchases. Examples: native integration in Samsung S9 camera, skin tone detection used by Pinterest.

AI-written summary · about

" chapters (7)

1. 0:00Introduction to AR beauty
2. 0:52L'Oreal partnership
3. 1:53Virtual try-on capabilities
4. 3:02Hardware integration
5. 3:57Data analytics and insights
6. 6:07Inclusive search applications
7. 6:42Q&A and future goals

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