Challenging our Assumptions to Succeed in the App Store
summary
An indie app called Slopes shifts from paid-upfront to subscriptions and seasonal passes, ships a paid season pass and an $8 monthly option then pivots to one‑week and one‑day passes when usage data shows different buying patterns, and sees recurring revenue grow. Business moves include an onboarding newsletter that nets ~8% email capture (about 2,000 addresses in five months) and an in-app rating prompt that drives thousands of genuine five‑star reviews. Experimental changes prove repeatable.
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chapters (10)
- 0:00Start
- 0:11Challenging our Assumptions to Succeed in the App Store
- 4:50The problem is our assumptions.
- 6:52breakpoint
- 16:36Assumption: Apple needs to give us X
- 19:07Create your own advantages
- 21:52Assumption: Customer experience everything
- 32:22Assumption: I can't ship without that!
- 34:17Assumption: You were right
- 38:27Assumption: What worked (or didn't) for them will do the same for me
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