~/talks

Vitaly Friedman

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Design Patterns For AI InterfacesNordic.js 20252025-10-02
Shows concrete wins and failures: chat UIs feel slow (25–35s replies) and prompts take 40s–2m to craft, so designers build Sidekick guides by screen and…
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Inclusive Design Patterns: From Gen-Z To to Aging Audiencesbeyond tellerrand Düsseldorf 20252025-05-05
Argues accessibility is not a checklist but engineering and mapping messy reality into solutions — cites consolidating 130 sites into one for the European…
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Inclusive Design Patterns For 2025axe-con 20252025-02-25
Accessible design means specific rules not slogans: the European Accessibility Act and real users push testable patterns — 300 million people with color…
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Design KPIs: How To Measure UX And Show Impact of Designborder:none 20232023-10-26
Claim: vague business goals become measurable design KPIs that link to revenue and retention. Tools include Design KPI trees, SUS, a Task Performance Indicator…
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Boosting Web Performance in 2022Nordic.js 20222022-10-06
Shows measurable wins: migrating images to AVIF and WebP and exporting lower-quality AVIF yields big bytes savings (examples ~70KB), adopting decoding=async…
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Frustrating Design Patterns in 2021, And How To Fix ThemBuild Stuff 20212021-11-17
Common frustrating patterns and concrete fixes: carousels consume attention with 85% see only slide 1 so replace dots with labeled thumbnails, pause…
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Fixing Frustrating Design Patterns in 2021Amuse Conference 20212021-10-05
Surveying dozens of usability tests and interviews reveals concrete fixes: a birthday picker that previously takes 53 seconds to use, carousels where slides…
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Designing in a post pandemic worldAmuse Conference 20212021-10-05
Prediction: hybrid work stays; companies pick their own on-site overlap and remote tools become standard. Practical wins: remote usability testing scales to…
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New Adventures in Front-End, 2021 EditionInfobip Shift 20212021-09-07
Argues that modern front-end complexity comes from device and network fragmentation: low-end phones like moto g4 behave 20–40× slower than modern iPhones…
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Remote WorkingSmashingConf Live 20202020-08-20
Practical setup tips and concrete routines: use a Sony ZV1 or even a DSLR with a Cam Link plus ring light and a decent mic (Electro-Voice, Shure SM7B, Rode NTG…
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The Bright Future of Web Performanceperformance.now() 20192019-11-21
Conference survey anchors on measurable gaps: JavaScript transfer grows 611% since 2011 while third‑party weight jumps 706%, many low‑end phones run 12–15×…
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Bringing Personality Back To The WebNordic.design 20192019-10-24
Argues that small deliberate oddities beat bland consistency: shows A/B pixel nudges on nav bars, Facebook-style one-pixel moves, and large firms doing…
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Designing and Building With Privacy In MindNordic.js 20192019-10-10
Makes the concrete claim that privacy must be proactive and available by default, shows how cookie walls and deceptive defaults violate GDPR, and demonstrates…
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Privacy UXRS Conf 20192019-08-09
Shows concrete failures and fixes: only 5% of the top 5,000 sites give a visible “decline” for cookies, ad blockers and privacy extensions are mainstream, and…
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Smart responsive interface design patternsFrontend United 20192019-05-16
Microscopic examples and tests decide what works: thumb reach studies show six postures and an average finger target of 11 mm so off-center taps and missed…
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The Shady Secrets From The Dark Corners of Web InterfacesYou Gotta Love Frontend 20192019-05-16
Argues that personality must be concrete: show the exact change, measurement and cost. Cites MailChimp’s small animated moment that increases loyalty…
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New Adventures In Responsive Web DesignCold Front 20182018-11-13
A fast run of practical decisions: art‑direction techniques that add friction to increase engagement, concrete layout patterns for accordions (tests show icon…
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New Adventures in Front-EndSmashing Conference New York 20182018-10-23
“The beast is alive! How do you feel about ASCII-alike CSS Grid layout with polyfluid sizing and ch unit? Do you feel itchy when it comes to building…
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New Adventures In Front-End, Season 2Frontend Conference Zurich 20182018-08-30
The beast is alive! How do you feel about ASCII-alike CSS Grid layout with polyfluid sizing and ch unit? Do you feel itchy when it comes to building responsive…
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Dirty Little Tricks From The Dark Corners of eCommerceCSS Day + UX Special 20182018-06-14
Average abandonment sits around 65–70% and the claim is that straightforward UX tweaks shave off at least 10%; testing uses session recordings and slow‑motion…
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Keynote. New Adventures in Front-End, Season 2You Gotta Love Frontend Conference 20182018-05-24
755 rapid slides claim concrete wins and weird hacks: images are 5.4 MB on average with 70% images so techniques include CSS filters to strip contrast, tuned…
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New Adventures in Responsive Web DesignBeyond Tellerrand Munich 20182018-01-15
Practical checklist of what actually changed: enable Brotli + gzip fallback for HTML/CSS/JS and precompress static assets on the CDN; use responsive images…
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New Adventures in Responsive Web DesignHolyJS 20172017-12-10
Practical front-end performance tactics: adopt HTTP/2 push and Brotli/Zopfli compression to reduce text payloads, lazily load and serve responsive images to…
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Big Bang Redesign" Smashing Magazine's 2017 Relaunch, a Case Study"HolyJS 20172017-12-10
With HTTP/2, Service Workers, Responsive Images, Flexbox, SVG and Font Loading API now available in browsers, we all are still trying to figure out just the…
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Big Bang Redesign Smashing Magazine’s 2017 Relaunch, a Case StudyBuild Stuff 20172017-11-15
Eighteen months of work replaces a multi-platform LAMP mess with a static prebuild with Hugo served from a CDN, plus JavaScript APIs and service workers to…
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Big Bang Redesign: Smashing Magazine’s 2017 Relaunch, a Case StudyYou Gotta Love Frontend 20172017-10-30
Big bang rewrite moves Smashing off WordPress to a JAM Stack with a GitHub editorial workflow, built a CMS, comments, ecommerce, job board and a membership…
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A Little Story About A Big Bang RedesignMirror Conf 20172017-10-12
Smashing Magazine abandons WordPress for a JAMstack + GitHub workflow, prebuilding markdown into static HTML served from CDN and using microservice APIs for…
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Big Bang Redesign: Smashing Magazine’s 2017 Relaunch, a Case StudyWeb Unleashed 20172017-09-25
Smashing Magazine moves off WordPress to a JAM Stack with a GitHub editorial workflow, Hugo + webpack, and serverless deployment to CDN, using HTTP/2 and…
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Pre-keynote - New Adventures in Responsive Web DesignFrontend United 20172017-05-26
With HTTP/2, Service Workers, Responsive Images, Flexbox, SVG and Font Loading API now available in browsers, we all are still trying to figure out just the…
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Big Bang Redesign: Smashing Magazine’s 2017 RelaunchFront-Trends 20172017-05-24
Smashing Magazine migrates from WordPress to a GitHub-based JAM Stack editorial workflow, a static-site build that removes the database and yields dramatic…
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New Adventures in Responsive Web DesignFITC Toronto 20172017-04-23
With HTTP/2, Service Workers, Responsive Images, Flexbox, SVG and Font Loading API now available in browsers, we all are still trying to figure out just the…
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Dirty Little Tricks From The Dark Corners Of Front-EndWeb Unleashed 20162016-10-03
Shows concrete hacks and whether they actually work: a calc-based fluid type formula that hits 16px at 400px and 24px at 800px without media queries; a…
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SmartWeb 2016 - Vitaly FriedmanSmartWeb 20162016-09-20
Practical CSS recipes and email hacks that actually work: a calc formula to get 16→24px between 400–800px without media queries and matching fluid line-height…
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Cutting-Edge Responsive Web DesignNordic.js 20162016-09-08
Shows exact hacks and results: using a custom emoji font to force consistent glyphs across platforms, a CSS pseudo-element trick that highlights both table row…
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Dirty little front-end tricksJSConf Iceland 20162016-08-25
Concrete hacks and results: using the object tag to nest links and embed SVGs so inline links survive and SVGs stay styleable; applying ::before/::after on img…
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Cutting-Edge Responsive Web DesignYou Gotta Love Frontend 20162016-06-27
Lists concrete hacks and measurable outcomes: demonstrates an object tag workaround for nested links, a CSS trick using ::before/::after to style broken…
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Real-Life Responsive Web DesignColdFront Conference 20152015-09-03
Prioritize concrete solutions: replace multi‑field forms with one input field for credit cards, prefer radios/sliders and inline autocomplete, and use ZIP…
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