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Embracing complexity and compliance in modern user acquisitionPocket Gamer Connects San Francisco 20192019-06-18
Panelists describe a working system that combines a proprietary verified in‑game spenders network with Facebook and Google look‑alike audiences to scale…
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Creative user acquisition tactics for mobile appsPocket Gamer Connects San Francisco 20192019-06-18
Set a SMART goal, use a zoom in/zoom out timeline and segment by geo, action, frequency and days-since-install; favor proven channels but reserve 90%/10%…
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Embracing complexity and compliance in modern user acquisitionPocket Gamer Connects Seattle 20192019-05-13
Panelists report a working network of verified in‑game spenders that they use to seed spender lookalikes on Facebook and Google and say it reliably lifts LTV…
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Creative user acquisition tactics for mobile appsPocket Gamer Connects Seattle 20192019-05-13
Provides concrete UA rules: set SMART goals with zoom‑in/zoom‑out benchmarks, segment by geo, behavior, frequency and timeline, and use post‑install data to…
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