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David White

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Navigating the 'Messy Middle' with Digital PRDigital Marketing Europe 20252025-03-18
Claims that digital PR both builds links and steers the messy middle into purchase action with measurable business outcomes using concrete tools and methods…
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Creating digital PR strategies to navigate the ever-changing news agendaDigital Marketing Europe 20222022-03-29
Claims a three‑part PR approach — planned campaigns, proactive repurposing of existing content, and reactive social listening — that de‑risks work and keeps…
Talk on
How Can We Create Authentic & Engaging Ads?Pocket Gamer Connects London 20222022-02-14
Panel argues that deceptive creatives drive clicks but tank retention and LTV, citing a rewarded slot that served a static image and triggered bug reports…
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